Punny highway message boards promote safe driving habits
Posted in: Highways
Since 2015, the Ohio Department of Transportation has grabbed drivers’ attention by adding a dash of humor in their freeway message boards. They’ve recently asked the public to participate by submitting eye-catching slogans with a focus on driver safety.
The messages cover all types of safety, from seatbelts and speeding to drunk driving and cell phones. Phrases like “Texting & driving is not wreckommended” and “It’s not a race, leave some space” bring a fresh angle to safety awareness.
ODOT’s fresh approach to messaging not only sticks in drivers’ minds because the signs are funny, but it is a witty alternative to the often-serious messages that drivers have grown accustomed to. The signs replace the standard “click it or ticket” slogans that have become commonplace – so commonplace that they have lost their effectiveness.
ODOT is engaging the public in a unique and creative way, and I’m excited to see how Ohio’s Strategic Highway Safety Plan will help motorists avoid high-risk driving behaviors. Check out ODOT’s Facebook page to see more examples of their best messages.
Are you blessed with a funny bone? Have an idea for a safety slogan that you’d like to see along your commute? Head over to ODOT’s submission page. Your message could help keep Ohio drivers safe.
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