Punny highway message boards promote safe driving habits
Posted in: Highways
Since 2015, the Ohio Department of Transportation has grabbed drivers’ attention by adding a dash of humor in their freeway message boards. They’ve recently asked the public to participate by submitting eye-catching slogans with a focus on driver safety.
The messages cover all types of safety, from seatbelts and speeding to drunk driving and cell phones. Phrases like “Texting & driving is not wreckommended” and “It’s not a race, leave some space” bring a fresh angle to safety awareness.
ODOT’s fresh approach to messaging not only sticks in drivers’ minds because the signs are funny, but it is a witty alternative to the often-serious messages that drivers have grown accustomed to. The signs replace the standard “click it or ticket” slogans that have become commonplace – so commonplace that they have lost their effectiveness.
ODOT is engaging the public in a unique and creative way, and I’m excited to see how Ohio’s Strategic Highway Safety Plan will help motorists avoid high-risk driving behaviors. Check out ODOT’s Facebook page to see more examples of their best messages.
Are you blessed with a funny bone? Have an idea for a safety slogan that you’d like to see along your commute? Head over to ODOT’s submission page. Your message could help keep Ohio drivers safe.
Filter by Expertise
Apps and GPS changing traffic patterns with integrated design
September 20, 2018
Ohio roundabout project wins partnering award
September 13, 2018
Urban corridor project wins Engineering Achievement Award
August 29, 2018
Renovated historic pedestrian bridge now open to the public
August 22, 2018
07:54 PM Sep 20th
#Oroville taught us that #damsafety must include #appurtenant structures including #waterconveyance. Proactive… https://t.co/WeTlfYWHau
07:52 PM Sep 20th
The only way to achieve success with a project this intricate is to work hand-in-hand with the client. It was impor… https://t.co/uoACJ7votu