There are no Starbucks’s in Westeros? How a misplaced coffee cup on the Game of Thrones set highlights the importance of QAQC

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coffee-cup300x200We all know good QAQC is important. But the recent “coffee-gate” on the Game of Thrones set offers us a good reminder of just how important it can be.

Last week, a coffee cup took the internet by storm. Just a simple, disposable, modern-day coffee cup that somehow made its way on an aired episode of HBO’s Game of Thrones. This was a problem, as the show is set in a vaguely medieval parallel universe where people drink mulled wine from golden goblets and flasks. Decidedly not the sort of place one would normally find a nice caramel macchiato with almond milk.

Nonetheless, there it was, in all its modern-day glory—a little cup of coffee sitting in a world in which it did not belong. And it caused a social media ruckus entirely out of proportion to its small stature.

This cup was everywhere. It steadily infiltrated meme culture until you couldn’t open Instagram, Facebook or Snapchat without seeing that darn cup referenced in some way. Some are calling it “the cup seen round the world”. (Okay, fine, maybe that’s just us.)

Anyway, the point is this: one tiny mistake, and the consequences reverberated in ways nobody could have foreseen. Some of these consequences were not entirely negative—Starbucks received billions in free advertising in the wake of this incident—and the cup wasn’t even from Starbucks! Still, other consequences were not so great: certainly those tasked with vetting the episode before it aired suffered professionally in the aftermath…especially after a second editing blunder made headlines. In the end, all of the consequences had one thing in common: they were unintended, and therefore impossible to control.

The parallels to our own industry can easily be drawn here. While the consequences for a TV show blip might not be so dire, in our own industry, often what is at stake is much more serious.

If proper QAQC processes are not followed, mistakes made could have debilitating impacts. That’s why we are so passionate about good QAQC—checking, rechecking, and triple-checking our work can not only save our clients millions in costly errors, omissions, and scheduling delays, but can actually protect public health and safety as well. We are committed to honing our QAQC process because we care deeply about providing quality solutions to our clients…free from any unintended consequences.


Adam Farnsworth

About the Author

Besides boasting impressive musical, acting, and video production skills, Adam Farnsworth is a key senior CAD technician in Mead & Hunt’s Portland, Oregon office. He loves being the go-to guy for projects at every stage of production. Having worked in CAD for over two decades, Adam has a wealth of knowledge he brings to every project he is part of.

Read more posts by Adam Farnsworth

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