Do you know who your passengers are?

Posted in: Air Service, Aviation

Farmingdale State College students assist Elmira-Corning Regional Airport in determining who their passengers are to help prioritize projects for terminal expansion and remodel

ELM project presentation board for the AAAE Annual Conference Student Research Presentations

Do you ever stop to think about who the typical traveler is that uses your airport? Almost as important as making sure you have a steady stream of passengers using your airport is knowing who they are and what they value. As the Elmira-Corning Regional Airport (ELM) embarks on a terminal expansion and remodel, Mead & Hunt was enlisted to help identify the type of passenger that uses the facility. The results will be used to ensure any changes benefit passengers and create an improved customer experience at the facility. Mead & Hunt and airport administration partnered with students at Farmingdale State College to augment passenger data with on-site surveying.

The goal of the study was to enable airport administration to align project priorities with the type of travelers that most frequently use the facility. For example, should the terminal project prioritize limited resources to focus on amenities for business passengers or leisure travelers? And how should these amenities relate to outbound passengers versus inbound visitors to the airport?

FSC student Mikhail Mikhailau with Mead & Hunt Senior Air Service Consultant Brach Crider, who assisted with the project implementation

With the support of a grant award scholarship funded by Mead & Hunt, FSC student Mikhail Mikhailau recently presented the results of the on-site passenger survey at the 88th Annual AAAE Conference in Houston, Texas during the Student Research Presentations.

This project was a perfect example of airports partnering with local student organizations to get valuable on-site passenger surveying data while allowing future aviation leaders to gain real-world, hands-on experience in airport management.

If you would like to learn more about how Mead & Hunt can assist with passenger surveying at your airport, please reach out to me or one of our other air service development professionals.

Brach Crider

About the Author

As a Senior Air Service Development Consultant, Brach Crider brings hands-on experience in all facets of airline planning and a keen understanding of how airline planners distill information to make decisions to assist Mead & Hunt clients in developing and implementing successful air service strategies. Brach has more than 10 years of airline industry experience and expertise including network planning, revenue management, marketing and finance at Southwest Airlines and Delta Air Lines.

Outside of helping airports attain their strategic goals, Brach is an avid outdoorsman, spending his free time beekeeping and operating a USDA-certified organic blackberry/blueberry farm in Kentucky.

Read more posts by Brach Crider

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